ROI Calculator

DIY vs APEX AI

Getting your business recommended by ChatGPT, Claude, Perplexity, and Gemini takes real time and real skill. Plug in your numbers and see what it actually costs to do it yourself versus APEX AI.

Your hourly rate (or what you'd pay someone)What's an hour of your time worth?
Hours per week on AI visibility (DIY)Monitoring, content, schema, submissions, tracking
Additional tools and subscriptionsMonitoring tools, SEO tools, analytics ($30-$500/mo)
DIY Monthly Cost
$7,400
48 hrs/mo at $150/hr + $200 tools
APEX AI Monthly Cost
$2,500
All-inclusive. ChatGPT, Claude, Perplexity, Gemini — all covered. No add-ons. No hours to spend.
$4,900/mo saved
Plus you get your 48 hours back every month
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